Parades, Police and a Fascinated American Media!

Week 2 of our blog following the Shebeen – the traditional Irish pub on wheels – on it’s adventure in America!

Having arrived at our beautiful North Attleboro base just south of Boston, 3 full days were spent painting, re-wiring and preparing the Shebeen for its first official outing – the Newport St. Patrick’s Day parade in Rhode Island on Saturday the 12th of March (they always hold their parade on a Saturday either side of March 17th).

We arrived at our set-up point at 10am on a beautiful East coast morning. The intrigue from the passers-by and our fellow parade participants was great to see, universally giving us positive feedback. It gave us the opportunity to tell our unique story to a lot of very confused locals wondering what a mobile Irish bar actually was, and how it came to be in Rhode Island! The best explanation for anyone is to experience it for themselves, and we’ll never tire of that gasping reaction people give once they step through the Shebeen’s front door for a peek inside!

As our Irish luck would have it, the Boston Police Force Pipes & Drums Gaelic column were directly in front of us during the parade! They really were a great bunch, and we were happy to offer our pick-up truck as a resting place for their instruments, while they each took a toilet break all through the parade! Once the parade was over, we were thrilled to welcome them back to the Shebeen for a quick session and a lift back to their cars…we were surely the most secure “vehicle” driving through Rhode Island that day! Interestingly, we were also joined by a group of Patriots.

Bringing our little pub on wheels to 33 million Americans who claim Irish ancestry has been quite the adventure, and it appears we’ve captured the imagination of locals and the media, with coverage in Forbes, Boston Magazine, a lovely report from TV Network NECN, IrishCentral.com, and Martha Stewart Weddings Magazine among others. We even heard that we were featured on Joe.ie back home this week too!

We are now in talks about a media blitz in New York and we plan to do a photo shoot outside the Gillette stadium, the home ground to the New England Patriots who have a massive following back home in Ireland.

We’re delighted to also report that we are already seeing the real benefits of the trip and the media coverage, with a number of wedding and party bookings for our Shebeens, both here in Massachusetts and at home in Ireland.

That’s all for this week from a man and his pub! – John

A full gallery of images is on our Facebook page HERE.

TO BE CONTINUED…

Our next blog features the big South Boston parade, a visit to the wonderful Canton GAA club at the Irish Cultural Centre, and an unexpected snow storm!

The Connemara Shebeen turning heads in the USA

Has America ever seen a traditional Irish pub driving down Interstate 95?! Well it has now, because The Shebeen has arrived Stateside!
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Above: The Shebeen starts it’s journey from Newark Port

The Connemara Shebeen (the youngest member of the Shebeen family) has been spotted in Massachusetts, New York, New Hampshire and Connecticut since making the epic journey from Clarinbridge, Co. Galway, across the Atlantic ocean, avoiding icebergs and storms, whales and pirates to arrive safely in Port Newark this week.  
Creator John Walsh explains; “The interest in Ireland has been huge since we built the first Shebeen in 2014, and with more and more enquiries coming from the States over the last 12 months, we felt we had to visit America to personally introduce our little pub on wheels! So, in Februrary 2016, we departed the west of Ireland leaving the Wild Atlantic Way behind us, and dropped the Connemara Shebeen to Dublin port for its first trip abroad! The decision to come here to Boston was an easy one given my own connections (we have family living here just south of the city). And with an estimated 33 million Americans having Irish ancestory, it’s a pleasure to be able deliver an authentic little piece of Ireland to the US market”.  
Throughout March, we will be taking part in the Newport and South Boston parades, meeting the media, hosting open days, and we look forward to the American people experiencing the Shebeen firsthand! John has traveled with just the ‘Connemara’ member of the Shebeen family. But with the overwhelming response that has greeted our little pub’s arrival Stateside, the Shebeen family is expected to grow in the coming months and years. And we’ve only just started our American adventure!    
TO BE CONTINUED…
  Contact John today at the new US office: +1 888 284 6565

Top 5 Funny Christmas Beer Commercials

Heineken – Bankers

~One of the greatest ever Christmas adverts was from Heineken in 2002. This was created at the height of the Enron scandal in America. Heineken had this great tongue-in-cheek ad to offer. They really should of re-released this in Ireland a couple of years ago, the Anglo Irish Bank HQ could of been the perfect setting!

Budweiser – Snow Fight

~This advert was first shown on television screens during the Christmas season of 2005. Here we can see Budweiser’s famous Clydesdale Horses getting into a bit of mischief on a cold winters day.

Heineken – Snow Cooler

~Another brilliant Christmas commercial from Heineken. Here we see a very innovative way to clear your drive way and also keep those beers nice and cool.

Stella Artois – Ice Sculpting

~Heineken and Budweiser truly are the leaders in creative and humorous advertising, however in 2010 Stella Artois joined in on the act. Take a look at their rather creative ‘Ice Sculpting’ effort.

Bud Light – Sleigh Ride

~This Bud Light commercial is possible the best of the bunch. Back in 2004 Bud Light first screened this ‘Romantic Sleigh Ride’ Christmas commercial which is still popular among web users today. This commercial was an instant viral success in America and beyond.

Top 10 Childhood Christmas Toys From The 80’s & 90’s.

Do you remember going to bed on a dark winter’s night full of hope that Santa deemed you to be a good boy or girl this year? Hoping that what was on your wish list would be underneath the Christmas tree waiting for you in the morning. Well it is time to take a trip down memory lane and hop on board the nostalgia express because The Shebeen is bringing you our ‘Top 10 Childhood Christmas Toys From The 80’s & 90’s’

1. Fashion Wheel (80’s)


~A must have for every 80’s girl, hours of fun and creativity. Making endless paper dolls, naming them, giving them characters and bringing them to school.  

2. TalkBoy (90’s)

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~Possibly the best movie tie in product ever. It was originally conceived as a non-working prop for the 1992 movie Home Alone 2: Lost in New York, used by the main character Kevin McCalliste. In 1993 it was made into a working retail version, the impetus of which was a letter-writing campaign by young fans of the film. Sales of TalkBoy were huge for Christmas 1993.  

3. Furby (90’s)

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~Furby was released in 1998 by Tiger Electronics. It resembles a hamster/owl and this really was the “must-have” toy following its holiday season launch. Over 40 million Furbies were sold over three years with 1.8 million sold in 1998, and 14 million in 1999. Its was translated into over different 24 languages.  

4. Atari (80’s)


~This was one of the first ever games consoles. The Atari sold over 10 million units between 1980 & 1983. Games included Space Invaders, Pac-Man, Blackjack, Combat, Indy 500, Star Ship, Street Racer, Surround and Video Olympics. It was a rather expensive toy retailing at almost $250 which is around $750 taking into account today’s inflation rates.  

5. Petit 990 (80’s)


~By incorporating the song ‘9-5’ by Dolly Parton into the TV avert the Petit 990 was always going to be a hit.  

5. Supersoaker (90’s)

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~This brought endless hours hours of fun and mischief to a huge amount of households throughout the country. There was a whole range of Supersoakers (Google them to really bring back memories), the Super Soaker 50 was just the entry-level piece. Having one of the better Super Soakers in your neighbourhood was a symbol of power.  

5. Velcro Catch (90’s)

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~It is up there with one of the cheapest presents but also one of the most fun. The only problem was when you inevitably lost the velcro ball normal tennis balls just didn’t match up.  

7. Cabbage Patch Doll (80’s)

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~These dolls were first seen on our shelves in 1983. By the end of their first year almost 3 million of the Cabbage Patch Kids Toys had been adopted but demand was not met. The Cabbage Patch Kids Toys go on record as the most successful new doll introduction in the history of the toy industry.  

8. Mr. Frosty (80’s)

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~With Mr. Frosty you could make your own treats at home. You’d load him up with ice cubes, turn a handle, squirt some juice from his pal Percy Penguin onto the slush, and away you’d go. This meant you could have sweets any time of the day, without your parents permission!  

9. Gameboy (90’s)

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~The must have toy of the early 90’s. If you didn’t have one but your friends did you made sure your parents knew about it. With classic games like Super Mario and Tetris it provided every user with hours of fun along with a slight migraine.  

10. Rubik’s Cube (80’s)


~Quiet frankly one of the most frustrating games ever made, that is until you realise you can peel off the stickers. As of January 2009, 350 million cubes had been sold worldwide making it the world’s top-selling puzzle game. It is widely considered to be the world’s best-selling toy.

We hope you enjoyed our blog post and don’t forget there is still time to book The Shebeen for your Christmas party. Simply click here to see how The Shebeen can fit into your Christmas party.

Newstalk – Kickstart Your Business – The Shebeen


John Walsh the creator of The Shebeen was on Newstalk’s ‘The Right Hook’ programme earlier this week. He was talking to Shane Coleman and Gerard Tannam of Island Bridge Brand Development in regards to kick-starting The Shebeen.

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Click on the play button on the link below to hear what the Newstalk team thought of our business and their recommendations for The Shebeen as a brand. Also John reveals some big news in relation to what is next for our mobile Irish bar.


The Shebeen for your shindig?